Case Study Dubai Flower Centre

Perishables business is the fastest growing segment of airfreight business. ADI has built up expertise in international perishables operations and management for several years. As a result we were approached by the Government of Dubai to assist them in the development of a perishables hub for Dubai: The Dubai Flower Centre. The ADI team was assigned to develop the customer base and to design the detailed operational and administrative process flows. Also, ADI optimised the facility layout, cool chain design and quality management systems.

Design for logistics

The Dubai Flower Centre is an ultramodern facility of 76,000 m², designed to meet the needs of the horticulture industry in the 21st century. The facility is designed in such a way to accommodate multiple entities involved in the perishables industry under one roof, reducing the risks of a broken cool chain when moving cargo from the terminal to the value adding chambers on the 1st and 2nd floors. Detailed attention was given to the security aspect of the cargo whereby all built up pallets will be x-rayed before departure on a flight.

Implementing and managing operations

ADI managed the implementation together with the Department of Civil Aviation. Years of operations and management experience enabled the teams to validate and evaluate designs and concepts for practical implementation success. The project was implemented over three phases, providing enough flexibility to accommodate the rapid cargo growth experienced in Dubai, while still allowing each phase to operate profitably. ADI managed and operated the Dubai Flower Centre on behalf of the Government of Dubai until 2007.